4Real Creative were commissioned by Unispace Global to deliver a series of photorealistic visuals for a quick turnaround as part of their design proposal for a pitch presentation to their client Birra Peroni.


Unispace is a global design firm who specialise in a range of workplace services with integrated project delivery capabilities. Unispace have 46 studios all operating locations around the world ready to unite strategy, design, project management delivering real measurable results for their clients for office design, office fit out, office refurbishment and workplace consultancy.

Unispace Roma were instructed by their client Birra Peroni to deliver an engaging workplace of their production facilities in Rome. 4Real creative produced a series of photorealistic visuals showcasing how the footprint of the site combined different zones together, an aerial site birds eye view CGI supported by an exterior site entrance CGI. Front of house connected the welcome reception area with collaborative meeting rooms and breakout space leading through to the open plan general space, we showed this as a still CGI of the reception supported by a 360 VR of the space as well.

The Visuals produced were a collaborative effort from the design team at Unispace Roma briefing 4Real Creative starting from site photos, detailed sketches, technical drawings and a series of mood images as a design brief to get the ball rolling.

Along this journey 4Real creative would prepare a series of initial Draft images for the design team which proved invaluable for reconsidering various elements from layout, detailing joinery, lighting all the way through to finishes.

Throughout the initial design process 4Real worked alongside the pre-contracts team making sure the costs were firstly transparent but importantly balanced up with design so the two worked hand in hand together.

Once all design/costs values were signed off 4Real Creative produced the final visuals and VR which then aided Unispace with their pitch presentation. This allowed the client not only to get a sense of scale through the VR experience but to know exactly what there fit out was going to look like knowing all the new design implementations came in under budget.

Unispace confirmed the visuals were received extremely well and their client loved everything about the design. From elegant materials such as metals and fabrics used in the interiors to the use of Barley in the reception feature ceiling which mirrored the exterior landscaping, bringing the outside with the inside showing clear fluidity.

We found 4Real Creative to be extremely passionate which came across with their eye to detailing and the attention to the modeling, but 4Real listened to the specific requirements which was so valuable due to the short turn around. Designers and visualisers all worked hand in hand. Well done Team 4Real.

‘Designer Unispace’