4real Creative were commissioned by IOR to deliver a series of photorealistic visuals for a quick turnaround as part of their design proposal for a pitch presentation to their own client.

IOR are one of London’s leading office design agencies who specialise in a range of workplace services from office design, office fit out, office refurbishment and workplace consultancy.

IOR were instructed by their client to deliver an engaging workplace split into a series of zones to enhance the company’s high-performance culture. 4Real creative produced a series of photorealistic visuals showcasing how the floorplan combined different zones together. Front of house connected the welcome reception area with collaborative meeting rooms and breakout space leading through to the open plan general space.

The Visuals produced were a collaborative effort from the design team briefing 4Real Creative starting from site photos, detailed sketches, technical drawings and a series of mood images.

Along this journey 4Real creative would prepare a series of initial Draft images for the design team which proved invaluable for reconsidering various elements from layout, detailing joinery, lighting through to all finishes.

Throughout the initial design process 4Real worked alongside the pre-contracts team of IOR hand in hand with the design team making sure all the costs were transparent ensuring budget was realistic and IOR’s client achieved everything to their budget.

Once all design/costs values were signed off 4Real Creative produced the final visuals which then aided IOR with their pitch presentation. This allowed the client not only to get a sense of scale and space but to know exactly what there fit out was going to look like.

Our client later confirmed the visuals went down extremely well and their client loved everything about the design and how the space flowed. Our client went on to win this project from pitch and this is now currently on site planning the build phases.

We found 4Real Creative to be very professional in their approach, who masterminded the design brief given to them in such a short turnaround allowing us to make our vision a reality