4Real Creative were commissioned to produce photorealistic visuals for 3 different styles of laboratory design room sets. This was 4Real Creative’s first collaborative working venture with this new client who were experts in the field of laboratory design and the fit-out sector.

“We received a number of recommendations via word of mouth and noticed the visualisation work that was exhibited by 4Real Creative via our LinkedIn newsfeed really stood out.”

Quote from Nick Jones Business Manager and laboratory Designer.

Nick came to 4Real Creative  to create a new marketing campaign to exhibit their services, they felt it was extremely beneficial to create laboratory visuals to support their very own marketing brochures and give them a stronger online presence.

“We spoke with James and the 4Real Creative team who provided us with huge confidence that they could create the thorough, accurate and concise modelling results we required to exhibit precise laboratory specifications in our literature.”

Quote from Nick Jones Business Manager and laboratory Designer.


The objective was to create a set of images that demonstrated a variety of scientific based workplace practices, specifically aimed towards Chemical, Pharmaceutical and Life-Science environments. Each of these scientific areas are incredibly unique in their approach and facilitate very different tasks and therefore requirements for each individual image (CGI) had to be very accurate and representative of that particular field in Science and Innovation.

From the beginning this detailed designed scheme was brought to us knowing the eye for detail was key, this would involve intricate modelling across all schemes. This made this project extremely exciting to be a part of and as a company we could not wait to jump into the brief to meet client expectations.

Our client sent a detailed brief which included joinery elevations to bespoke furniture drawings, building up to design development phases of drafts produced by ourselves working with concept sketches and mood board images, furniture packages, materials/finishes and lighting scenarios for each room set.

Nick Jones managed the whole creative process from start to finish and as a result, got high quality photorealistic CGI’s to aid his marketing campaign.

Overall, we believe this project was the beginning of a long-lasting relationship with 4REAL Creative as they continue to exceed all our expectations time and time again